



photos by Sara D. Davis/ADF 2009
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Every summer, the Festival hosts over 40 performances, as well as an international community of dancers and choreographers, establishing a creative laboratory in the heart of Durham. The ADF playbill, distributed free of charge at all performances, is read by local ticket buyers and cultural tourists alike, ensuring that your advertising dollars have a powerful impact throughout the hot summer season. Send in your contract today, and experience the benefits of supporting a vibrant cultural institution!
It is rare to have the opportunity for a color, high quality ad
that runs the length of an international festival.
It's a no-brainer.
Ted Domville
Co-Owner, Local Yogurt
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The high quality of the ADF School attracts curious,
motivated students who are passionate about dance.
This is why the UNCSA has advertised with the ADF for twenty years.
Ethan Stiefel
Dean, School of Dance
University of North Carolina School of the Arts |
Why advertise in the ADF playbill?
- Your advertisement will run at each performance from June 10 through July 25, 2010. Performances take place at the beautiful Durham Performing Arts Center and on the Duke University campus.
- Over 36,000 people, with a strong representation from the Triangle area, as well as national and international visitors, attended the 2009 Festival.
- On average, ADF patrons earn $50,000-$75,000 a year and belong to a dual-income household.
- Many ADF ticket buyers are season subscribers, providing repeated exposure to your ad.
- ADF Students range in age from 12 – 26 (and up!) and are interested in a variety of arts-related experiences, including bachelors and masters degrees, as well as continuing education opportunities.
- Advertisers may choose to be included in the ADF Coupon book, which contains a variety of discounts at local restaurants, stores, and businesses, and is sent to each of our loyal subscribers.
- NEW! All playbill advertisers will receive two ticket vouchers, redeemable for a performance of your choice. Use the vouchers as an employee incentive, to entertain clients, or for your own enjoyment.
What brings people to the ADF?
Audiences in North Carolina have seen many important companies long before they have appeared in New York City. It could even be argued that anyone who wants to know what is going on in the contemporary dance world should spend a summer in Durham.
–The New York Times