photos by Sara D. Davis/ADF and Gregory Georges/ADF

Every summer, the Festival hosts over 40 performances, as well as an international community of dancers and choreographers, establishing a creative laboratory in the heart of Durham. The ADF playbill, distributed free of charge at all performances, is read by local ticket buyers and cultural tourists alike, ensuring that your advertising dollars have a powerful impact throughout the hot summer season. Send in your contract today, and experience the benefits of supporting a vibrant cultural institution!

"Audiences in North Carolina have seen many important companies long before they have appeared in New York City. It could even be argued that anyone who wants to know what is going on in the contemporary dance world should spend a summer in Durham."
–The New York Times

 

Why advertise in the ADF playbill?

Benefits your business receives for advertising in the ADF playbill:

• Exposure to over 25,000 festival-goers with a strong representation from the Triangle, as well as national and international visitors.
  
  
• Repeat exposure… the same playbill is distributed for our entire 6-week long festival… over 40 performances!
  
  
• Repeat exposure to our faculty, summer staff, interns, and 6 Week & 3 Week School students looking to experience local restaurants, shops, and more.
  
  
• Receive 2 Good Anytime Passes to any 2012 ADF performance… perfect for entertaining clients, employee incentives, or for your own enjoyment!

Reach the demographics important to your business:

• 38% of ADF ticket buyers have a Durham address
  
  
• 71% of ADF ticket buyers have a Triangle address (Raleigh, Durham, Chapel Hill)
  
  
• 6% of ADF ticket buyers have an address outside NC
  
  
• On average, ADF patrons $50-75K per year and belong to a dual-income household
  
  
• In 2011, 425 students were in residence from 19 countries & 34 states (includes students from ADF’s 6 Week School & 3 Week School, DanceProfessionals Workshop, Hollins University/ADF MFA candidates, International Choreographers Residency)

 

For more information, call: 919-684-6402 or email: playbillads@americandancefestival.org. For specs, rates and a contract please download this pdf.